Moonvalley launches Marey, a video generation model trained entirely on open data

Los Angeles-based AI video startup Moonvalley has officially launched its "Marey" model to the public, positioning itself as an ethical alternative in the crowded AI video generation market.

The platform, developed by former DeepMind researchers, offers a subscription-based service starting at $14.99 for 100 credits, allowing users to generate clips up to five seconds long. What sets Moonvalley apart is its emphasis on its model Marey being trained entirely on openly licensed data—a key selling point for filmmakers concerned about potential copyright lawsuits from AI-generated content.

Moonvalley claims that Marey's "hybrid filmmaking" approach promises a greater degree of control over the generated footage compared to simple text-to-video generation, offering advanced controls like free camera motion, character superimposition, and physics-aware object manipulation. Users can drag their mouse to adjust camera angles or transform an object into another, with the result being consistent with the laws of physics.

The platform competes directly with established players like Runway Gen-3, Luma Dream Machine, and Pika, but differentiates itself through its focus on professional filmmakers and training practices respectful of copyright law. Moonvalley plans to roll out additional features including lighting controls, deep object trajectories, and character libraries in the coming months.